Turning Imposter Syndrome Into Design Leadership

Turning Imposter Syndrome Into Design Leadership

Overview

I joined Konrad Group as a UX Design Intern, working on 7 diverse projects ranging from MVP features to design systems and conceptual “blue-sky” explorations.


While most of my work is under NDA, I can share highlights of my contributions, learnings, and the capstone project (Journeir) I led during my internship.


This case study isn’t just about what I designed, it’s about how I grew as a collaborator, a storyteller, and a designer who learned to thrive in ambiguity.

I joined Konrad Group as a UX Design Intern, working on 7 diverse projects ranging from MVP features to design systems and conceptual “blue-sky” explorations.


While most of my work is under NDA, I can share highlights of my contributions, learnings, and the capstone project (Journeir) I led during my internship.


This case study isn’t just about what I designed, it’s about how I grew as a collaborator, a storyteller, and a designer who learned to thrive in ambiguity.

Project Type

Internship

Internship

Date

Summer 2025

Summer 2025

The stats

Designing Across Systems, MVPs, and Blue-Sky Thinking

Designing Across Systems, MVPs, and Blue-Sky Thinking

️☕ 26

️☕ 26

Coffee chats

Coffee chats

💼 7

💼 7

Projects

Projects

🥔 36

🥔 36

Chip flavours consumed

Chip flavours consumed

Work & impact

Designing Across Systems, MVPs, and Blue-Sky Thinking

Designing Across Systems, MVPs, and Blue-Sky Thinking

Design System

Built systems from scratch

Design System

Edited existing systems to improve accessibility, with a focus on keyboard navigation and focus states

Design System

Created dev handoff files detailing component requirements, use cases, and accessibility notes

Visual Design

Designed graphics for websites, pitch decks, and client presentations

MVP Features

Designed and prototyped new features for MVPs

MVP Features

Worked daily with developers, designers, and consultants, ensuring feasibility and alignment

Blue-Sky Thinking Project

Prototyped an app experience where I had full creative freedom within the constraints of the client’s brand

Blue-Sky Thinking Project

Took ownership from ideation to prototyping with guidance from my mentor and manager

Website Refresh

Audited an existing design system and reskinned components to modernize the visual identity

Reflection

Learnings

Learnings

Thrown Into the Deep End

Thrown Into the Deep End

On my first week, I was assigned to a live client project. I felt completely out of my depth and struggled with imposter syndrome. Luckily, the design team’s support and a mentor who sat next to me and fielded my endless questions helped me adapt quickly.

On my first week, I was assigned to a live client project. I felt completely out of my depth and struggled with imposter syndrome. Luckily, the design team’s support and a mentor who sat next to me and fielded my endless questions helped me adapt quickly.

Storytelling is Strategy

Storytelling is Strategy

Presenting in client meetings taught me one of the most valuable lessons: it’s not just what you say, but how you say it. Framing design choices as part of a larger story helped clients buy into solutions.

Presenting in client meetings taught me one of the most valuable lessons: it’s not just what you say, but how you say it. Framing design choices as part of a larger story helped clients buy into solutions.

End-to-End Thinking

End-to-End Thinking

I learned how to anticipate what different stakeholders need:

  • Developers: requirements, states, and naming conventions

  • Consultants: business implications and feature trade-offs

  • Clients: clarity of narrative and proof of accessibility

I learned how to anticipate what different stakeholders need:

  • Developers: requirements, states, and naming conventions

  • Consultants: business implications and feature trade-offs

  • Clients: clarity of narrative and proof of accessibility

Internship project

Reimagining the First Step of Travel

Reimagining the First Step of Travel

Travel booking interfaces are often cluttered, transactional, and uninspiring. I designed Journeir, a travel platform that reframes booking as the beginning of a story, not just a checklist


Simplified, spacious layouts that invite exploration

A brand identity built around curiosity, vitality, and grounded awe

Prototypes that blend narrative-driven storytelling with modern usability

Travel booking interfaces are often cluttered, transactional, and uninspiring. I designed Journeir, a travel platform that reframes booking as the beginning of a story, not just a checklist


Simplified, spacious layouts that invite exploration

A brand identity built around curiosity, vitality, and grounded awe

Prototypes that blend narrative-driven storytelling with modern usability

How might we reimagine the first step of travel as something that sparks curiosity and wanderlust?

The challenge

The Solution

The Solution

Prototype

Prototype

UI designs

UI designs

Hero

Hero

Explore destinations

Explore destinations

Footer

Footer

Final thoughts

Remembering summer 2026 ✨

Remembering summer 2026 ✨

This internship was more than a summer role, it was a launchpad.


I learned how to:

Design at scale (systems, MVPs, refreshes).

Present with confidence (clients, critiques, internal teams).

Think holistically (from accessibility to developer handoff).


But most importantly, I learned that design isn’t just about pixels or flows, it’s about crafting stories that move people.

This internship was more than a summer role, it was a launchpad.


I learned how to:

Design at scale (systems, MVPs, refreshes).

Present with confidence (clients, critiques, internal teams).

Think holistically (from accessibility to developer handoff).


But most importantly, I learned that design isn’t just about pixels or flows, it’s about crafting stories that move people.

Chipchat Ambassador

KChella

Social share afterparty

Intern 2025 cohort

nancyzheng.

Made with a stash of Sour Patch Kids and an over heating laptop

Made with a stash of Sour Patch Kids and an over heating laptop

@2025 Portfolio by Nancy Zheng

@2025 Portfolio by Nancy Zheng